There are so many exciting new additions to our LibertySpace family that we just can’t stop talking about them!
One of the favourites on our “watch-list” here at LibertySpace is the extraordinary and controversially named Bearded Basturds. Owned and driven by Craig McKay, Bearded Basturds’ is a home-grown start-up working out of our very own Rosyth Business Centre. Born out of skin care research for Craig’s young son, the men’s skincare company boasts all natural ingredients infused with essential oils. The real selling point if you haven’t already guessed from their name, is the brands tongue in cheek attitude to work, play and life. Such a synergistic combination has created high demand in over 10 different countries in less than a year!
Craig’s fascinating story all began by starting the company with his last £60. All profits made since that moment developed the company through investing it all back into the business. The first order would fund the second, the second would fund advertising for the third and with this model built upon success time after time. With no financial backing, Bearded Basturds has gained international success by investing in itself 100% and in more ways than one.
“I was on a mission and no one was getting in my way”
Getting to the point of a well established business with no debt whatsoever came at a price. While holding down various full time jobs among the responsibilities of a new family life, Craig would spend every moment he could working on building up his business. And I mean EVERY moment.
From the early hours of the morning, the day would be spent working on several aspects of Craig’s passion, whether he was stuck at the day job or not. No time was wasted as he worked on the business during breaks, filled in to-do lists and wrote blogs when it was quiet, took product photographs at lunchtimes out on the grass, even sneaking off to the toilet to keep the social media strategy going! It’s no wonder this steely determination created the foundations of a business that would eventually stand tall among the rest.
Despite those who would doubt that success within an increasingly saturated market, the determination grew stronger with a view to prove them all wrong, merely feeding this intense drive further. More difficult to digest though was the well-intentioned yet negative advice from friends and family expressing concern in the lack of security that comes with going it alone.
“It’s only impossible until it’s possible”
Though the process of starting your own business can often be incredibly strenuous, a positive mind-set can really help to maintain motivation. The inspiration for the initial tides of change in Craig’s life was that difficulties along the way would never be as bad as wondering what could have been, not to mention the monotony of working for someone else’s vision.
Though the 20-week commitment seemed daunting, the decision to join the Acorn Enterprise Programme seems to have been a good choice! The success of Bearded Basturds has been accredited to the programme and Craig now gives back to that community bestowing wisdom he has gained on his own journey.
Projections for the following years are expected to be in the hundreds of thousands, not bad from buying a £60 logo and getting started on the kitchen table…